<aside> 💡 Use this template when defining your technical strategy. This can be either for your team or the whole organization. This will help you with creating a plan and define all of the important aspects. Credit to Haseeb Minhas for the structure and guidelines of the document.
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| Name | Technical Strategy for a Retail Company |
|---|---|
| Author | @John Doe |
| Reviewers | @Joe Smith @Jane Doe |
| Status | In Progress // Draft, In Review, In Progress, Done |
| Version History | 1.0.0 (current version) |
| 0.1.0 (Adjutments to the architecture diagrams) | |
| 0.0.2 (Minor adjustment to the Emerging Priorities) | |
| 0.0.1 (First version of the document) |
Every effective strategy begins with understanding the 'why'. Why do we exist? Who do we aim to serve? Ensure this works backward from the customer(s).
Our mission is to revolutionize the shopping experience by delivering fashion-forward apparel through a seamless, personalized customer journey. Our success is reflected in our ability to anticipate and cater to the evolving style preferences of our shoppers, securing their loyalty and establishing us as the go-to destination for contemporary fashion.
Recap of the current state of business and technology. If you had a prior strategy, highlight progress made and also what’s driving the need for change. The intent of this section is to describe not to solve.
In 2021, we pledged to redefine the retail experience, promising a seamless blend of in-store warmth and digital convenience. We rolled out a web application that successfully merged online shopping with personalized, brick-and-mortar service.
We are pleased with the progress on our vision so far. This same version exists today. It’s working for us, but there are numerous opportunities for improvement.
We would like to improve the website's performance and capabilities to gather important information quickly.
We're setting our sights on further bridging the gap between digital efficiency and the sensory richness of in-person shopping, especially aiming to bring the latest trends to historically underserved markets.
However, we are not satisfied with the progress to improve access, such as enabling customers in remote areas to access our services.
Share positive surprises from the progress made in the prior period and how you intend to double down on these. Also, call out any negative surprises uncovered and how you intend to address these moving forward.
Website and the application have successfuly scaled the business.
From 2020 and onwards, both the website and the application have served as an important piece of the business strategy. Both contributed to scaling our business successfully.